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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">sociolpolitol</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Московского университета. Серия 18. Социология и политология</journal-title><trans-title-group xml:lang="en"><trans-title>Moscow State University Bulletin. Series 18. Sociology and Political Science</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1029-3736</issn><issn pub-type="epub">2541-8769</issn><publisher><publisher-name>Publishing House of Lomonosov Moscow State University</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24290/1029-3736-2024-30-4-145-163</article-id><article-id custom-type="elpub" pub-id-type="custom">sociolpolitol-1342</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Современная социология — тренды XXI века</subject></subj-group></article-categories><title-group><article-title>«Цифровизация» социологии: новые возможности и ключевые противоречия</article-title><trans-title-group xml:lang="en"><trans-title>The “digitalization” of sociology: new opportunities and key contradictions</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Смирнов</surname><given-names>В. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Smirnov</surname><given-names>V. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Смирнов Владимир Алексеевич, докт. социол. наук, доц., доц. кафедры современной социологии социологического факультета</p><p>Ленинские горы, 1,стр. 33, г. Москва, 119234</p></bio><bio xml:lang="en"><p>Smirnov Vladimir A., Doctor of Sociology, Associate Professor, Associate Professor of the Department of Contemporary Sociology, Faculty of SociologyMoscow</p><p>Leninsky Gory, 1-33, Moscow, 119234</p></bio><email xlink:type="simple">kano_igt@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>МГУ имени М.В. Ломоносова</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Lomonosov Moscow State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>15</day><month>11</month><year>2024</year></pub-date><volume>30</volume><issue>4</issue><fpage>146</fpage><lpage>164</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Смирнов В.А., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Смирнов В.А.</copyright-holder><copyright-holder xml:lang="en">Smirnov V.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.socio.msu.ru/jour/article/view/1342">https://vestnik.socio.msu.ru/jour/article/view/1342</self-uri><abstract><p>В статье анализируется влияние цифровизации на социологию и профессиональные траектории социолога. Выделяются основные этапы “цифровизации” социологии, в рамках которых меняется не только объем используемых данных, но и методы их обработки и анализа.</p><p>Говоря о трансформации современной социологии, автор описывает несколько проектов ее “оцифровки”, определяя ключевые особенности каждого. “Цифровизация” социологии рассматривается как амбивалентный процесс, который, с одной стороны, открывает целый спектр возможностей для исследователя, с другой, актуализирует ряд серьезных проблем.</p><p>Развитие вычислительных технологий ведет к расширению возможностей по переосмыслению и верификации отдельных классических теорий, широкому внедрению нереактивных методов социологического исследования, к повышению их доказательности и воспроизводимости. В то же время, проблемами цифровизации становятся: усиление эффекта “черного ящика”, предвзятость и непрозрачность алгоритмов искусственного интеллекта, снижение интерпретируемости результатов, получаемых социологом, работающим в парадигме “больших данных”. Это ведет к необходимости переосмысления модели российского социологического образования, развития образовательных технологий, интегрирующих классическое социологическое мышление и новые цифровые технологии.</p></abstract><trans-abstract xml:lang="en"><p>The article analyzes the impact of digitalization on sociology and the professional trajectories of a sociologist. The main stages of the “digitalization” of sociology are highlighted, within which not only the amount of data used changes, but also the methods of their processing and analysis. Speaking about the transformation of modern sociology, the author describes several projects of its “digitization”, defining the key features of each. The “digitalization” of sociology is considered as an ambivalent process, which, on the one hand, opens up a whole range of opportunities for the researcher, on the other, actualizes a number of serious problems. The development of computing technologies leads to the expansion of opportunities for rethinking and verification of individual classical theories, the widespread introduction of non-reactive methods of sociological research, to increase their evidence and reproducibility. At the same time, the problems of digitalization are: an increase in the “black box” effect, bias and opacity of artificial intelligence algorithms, a decrease in the interpretability of the results obtained by a sociologist working in the “big data” paradigm. This leads to the need to rethink the model of Russian sociological education, the development of educational technologies that integrate classical sociological thinking and new digital technologies.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>цифровизация</kwd><kwd>социология</kwd><kwd>большие данные</kwd><kwd>искусственный интеллект</kwd><kwd>генеративные нейронные сети</kwd></kwd-group><kwd-group xml:lang="en"><kwd>digitalization</kwd><kwd>sociology</kwd><kwd>big data</kwd><kwd>artificial intelligence</kwd><kwd>generative neural networks</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Вершинина И.А., Лядова А.В. Данные в цифровом мире: новые возможности или дополнительные риски? // Вестник Российского университета дружбы народов. Серия: Социология. 2020. Т. 20. № 4. C. 977–984. 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