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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">sociolpolitol</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Московского университета. Серия 18. Социология и политология</journal-title><trans-title-group xml:lang="en"><trans-title>Moscow State University Bulletin. Series 18. Sociology and Political Science</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1029-3736</issn><issn pub-type="epub">2541-8769</issn><publisher><publisher-name>Publishing House of Lomonosov Moscow State University</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24290/1029-3736-2017-23-1-160-173</article-id><article-id custom-type="elpub" pub-id-type="custom">sociolpolitol-249</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИОЛОГИЯ КУЛЬТУРЫ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIOLOGY OF CULTURE</subject></subj-group></article-categories><title-group><article-title>ВОПРОСЫ МЕТОДОЛОГИИ СОЦИОЛОГИЧЕСКОГО ИССЛЕДОВАНИЯ ПОЭТИЧЕСКОГО ТВОРЧЕСТВА (опыт применения семантического дифференциала  в социопоэтике)</article-title><trans-title-group xml:lang="en"><trans-title>METHODOLOGICAL ISSUES OF THE SOCIOLOGICAL STUDY OF POETRY (the use of semantic differentials in sociopoetics)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Антонов</surname><given-names>А. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Antonov</surname><given-names>A. I.</given-names></name></name-alternatives><bio xml:lang="ru"/><bio xml:lang="en"/><email xlink:type="simple">antonov_ai_@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>МГУ имени М.В. Ломоносова</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Lomonosov Moscow State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2017</year></pub-date><pub-date pub-type="epub"><day>09</day><month>06</month><year>2017</year></pub-date><volume>23</volume><issue>1</issue><fpage>160</fpage><lpage>173</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Антонов А.И., 2017</copyright-statement><copyright-year>2017</copyright-year><copyright-holder xml:lang="ru">Антонов А.И.</copyright-holder><copyright-holder xml:lang="en">Antonov A.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.socio.msu.ru/jour/article/view/249">https://vestnik.socio.msu.ru/jour/article/view/249</self-uri><abstract><p>В социологии литературы наряду с изучением содержания художественных произведений и социальных характеристик героев повествования важным является исследование самого процесса созидания. Здесь представлена попытка взгляда на стихотворчество и его результаты сквозь призму поведенческого подхода посредством контент-анализа поэтических текстов. Созидание стихотворения рассматривается как поведенческий процесс самоактуализации творческих потенций, взаимодействия системы потребностей и социальных ситуаций, выражаемый вербально средствами языка. В ходе фреймирования актуализированные чувства и мысли поэта воплощаются в поэтические формы. Основная гипотеза состоит в том, что душевные диссонансы ищут выхода в стиховой гармонии. Техника семантического дифференциала (СД) дает ключ к разгадке текста. Контент-анализ стихотворений (циклов, книг) отдельных поэтов по методу СД может способствовать пониманию сходств и различий последовательных этапов творчества одного и того же мастера, либо объяснить несходства сопоставляемых между собой поэтов. Анализ отдельных стихотворений Блока, Гумилева, Есенина, Ахматовой и др. может продемонстрировать особенности стиля, индивидуального своеобразия каждого из рассматриваемых поэтов с точки зрения диалектики противопоставления. В статье обсуждаются возможности метода СД и поиска шкал-антонимов в авторском тексте при изучении творческого процесса на материале особенностей поэтики классика русской поэзии Александра Блока.</p></abstract><trans-abstract xml:lang="en"><p>In sociology, literature, along with the study of the content of works of art and social characteristics of characters it is important to study the creative process. Here is an attempt to look at the poetry writing and its results through the prism of the behavioral approach on the basis of the poetry content analysis. Creation of the poem is considered as a behavioral creative process of self-actualization of creative potential, interactions of the system of requirements and social situations verbally expressed by means of language. During the framing actualized thoughts and feelings of the poet translated into poetic form. The main hypothesis is that the emotional dissonance express itself poetically. Semantic differential (SD) technique provides a clue to the text. Content analysis of poems (cycles, books) of separate poets through SD method could provide the understanding of similarities and differences of successive stages of the creating creative process of the same master, or explain the dissimilarity of poets compared to each other. The analysis of separate poems of Blok, Gumilev, Yesenin, Akhmatova ect. may demonstrate style features, the individual originality of each poets considered in terms of the dialectic opposition. The article discusses the possibilities of the SD method and the antonyms scales search in the author’s text in the study of the creative process, based on the characteristics of the poetry of classical Russian poet Alexander Blok.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>социопоэтика</kwd><kwd>антонимы языковые и речевые</kwd><kwd>прямые и косвенные антонимы</kwd><kwd>местоименные антонимы</kwd><kwd>личностный словарь антонимов</kwd><kwd>тезаурус оппозиций</kwd><kwd>полярные сравнения</kwd><kwd>метод семантического дифференциала (СД)</kwd><kwd>семантический дифференциал</kwd><kwd>диссонансы и консонансы</kwd><kwd>фреймирование</kwd><kwd>креативное поведение</kwd><kwd>метафорические полярности</kwd><kwd>поэтические оппозиции</kwd><kwd>контент-анализ</kwd><kwd>диспозиции</kwd></kwd-group><kwd-group xml:lang="en"><kwd>sociopoetics</kwd><kwd>lexical antonyms</kwd><kwd>direct and indirect antonyms</kwd><kwd>pronoun antonyms</kwd><kwd>personal dictionary of antonyms</kwd><kwd>thesaurus opposites</kwd><kwd>polar comparisons</kwd><kwd>SD method</kwd><kwd>semantic differential</kwd><kwd>dissonances and consonances</kwd><kwd>framing</kwd><kwd>creative behavior</kwd><kwd>metaphorical polarity</kwd><kwd>poetry opposition</kwd><kwd>content-analysis</kwd><kwd>disposition</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Азарова Н.М. 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