The article is written by postgraduate students of the Sociological Department of the Lomonosov Moscow State University on the results of a general discussion of the possibilities of innovative development through the prism of related fields of knowledge. It reflects the urgency of studying the processes taking place in various institutions of society and causing innovative development. The publication discusses the features of the functioning and interaction between the social institutions of business and education in the context of innovative processes occurring in Russia (low conversion fundamental knowledge in innovation, the inability of young people to engage in science, the specialists outflow from the country, maintaining a balance between traditions and innovations in education, closure of complex industries, and others). The analysis of existing theories and examples of successful interaction between education and business organized to obtain innovative developments are presented (MSU Science Park and others).

The data on innovative business models implemented in the countries of the world (Russia, China, Singapore, the United States) and the features of their implementation (the possibility of start-up visas, the problems of protecting the rights of entrepreneurs and investors, the time of launching the project and the idea before production), empirical data on the outflow of specialists From Russia, which is considered as one of the consequences of the lack of innovative production in Russia). The authors proposed the possible directions of the organization of education and innovative business, based on the successful experience of foreign countries. The article considers marketing mechanisms as a way of communication between education, business and government institutions in the creation and implementation of innovative developments in Russia, the peculiarities of marketing in the innovative context, in particular, the key role of marketing in acquiring the final innovative product by buyers.