Health representation in the blogosphere: a sociological analysis (part 1)
https://doi.org/10.24290/1029-3736-2023-29-3-28-49
Abstract
The article deals with the study of health mediatization on the example of the blogosphere. This topic is considered as relevant, but not sufficiently developed in the domestic scientific discourse, thus, as health is an significant component of social and individual life, it is important to study it. The paper attempts to analyze the features of the representation of the image of health and health-saving practices in the blogosphere. Nowadays the media format is considered as the mainstream of virtual communication, and it is especially popular among young people. The article contains two parts. The first one is theoretical and methodological, including the analysis of key concepts: blog, blogosphere, blogging. Using as a theoretical and methodological basis for their study the concept of social space, theories of social action, the following definitions are proposed in the work: a blog acts as a special social space where participants carry out social and communicative activities – blogging, that aims to meet their social needs and is carried out with language through the interpretation of transmitted meanings, their construction and exchange of values, generating its own discourse and social knowledge on articulated topics, thereby contributing to the formation of a new social reality – the blogosphere. The second part of the study reflects the main directions of scientific discussion about the features of the representation of the health sector in blogs based on the analysis of relevant domestic and foreign publications of the issue under discussion. The work includes a comparative analysis and systematization of the main approaches, the features of the health representation in the blogosphere, as well as the positive effects and main problems associated with the influence of blogs on social ideas about health and health saving practices.
About the Author
A. V. Liadova
Lomonosov Moscow State University
Russian Federation
Russian Federation
Liadova Anna V. PhD in Sociology, Associate Professor, Department of Contemporary Sociology, Faculty of Sociology
Leninskiye Gory, 1-33, Moscow, 119234
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Review
For citations:
Liadova A.V. Health representation in the blogosphere: a sociological analysis (part 1). Moscow State University Bulletin. Series 18. Sociology and Political Science. 2023;29(3):28-49. (In Russ.) https://doi.org/10.24290/1029-3736-2023-29-3-28-49
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