Social communication in modern society: experience of empirical research

Abstract

This article was prepared by a team of authors of the sociological faculty of Moscow State University named after M.V. Lomonosov as part of a series of events dedicated to      the 270th anniversary of Moscow University. The article was based on the processed and analyzed data of the sociological study “Social Communication in Modern Society: Essence and Features”, conducted by employees of the Sociological Faculty of Moscow State University named after M.V. Lomonosov under the guidance of the Dean of the Sociological Faculty of Moscow State University, Professor N.G. Osipova in April–May 2024. As part of the study, a total of 401 students of the sociological faculty of Moscow State University named after M.V. Lomonosov. Particular emphasis in the study was placed on the study of the features of the understanding by students of the sociological faculty of the very fact of the transition of mankind in its development to a new stage for it — the electronic-digital era, as well as the features of social communication and the opportunities that they acquired, thanks to the onset of this era. The study revealed a generally positive attitude of students to the process of the formation of an electronic-digital society, the active introduction of digital technologies into the daily life of a modern person, without which young people can no longer imagine their existence. At the same time, their active immersion in virtual reality, which is provided and actually created by new media, especially social networks and instant messengers, naturally led to the emergence of Internet addiction, gadget addiction, as well as to uncritical comprehension of the information that they receive from these sources. Naturally, this has a very negative effect on the formation of their life attitudes, landmarks, which are largely consumer in nature, and also makes them a very convenient object for destructive propaganda and manipulative influence.