The role of social stereotypes in the managing of personal behavior (continued)

This article continues the theme of the genesis, spread and functioning of social stereotypes in society — schematized, standardized, usually emotionally colored and highly stable representations of a social object. As a rule, stereotypes are perceived uncritically and are often simply accepted “on faith”, therefore, they not only contribute to an incomplete or distorted perception of the surrounding reality, but also have a real impact on mass consciousness and individual behavior.
Among the most common types of stereotypes are racial and ethnic stereotypes that accumulate a set of ideas about the appearance, level of intelligence and character of representatives of different ethnic groups; age stereotypes called “ageism” and standardizing the behavior and capabilities of people depending on age; religious stereotypes that embody a set of ideas about the content of religious doctrines or representatives of different faiths; social ly-class stereotypes that label people according to their level of material wealth or social status. Stereotypes are also rooted in all spheres of social life, in connection with which economic, political, professional, etc. stereotypes are distinguished. In gender stereotypical representations, which are the most common, it is obvious from the beginning that there is a clear distribution of social roles and responsibilities of the sexes, historically dating back to the patriarchal social order, consolidating the superiority of men in all spheres of social life. The history of the evolution of social relations, including gender relations, shows that patriarchal views and stereotypical ideas about femininity and masculinity have slowly but surely followed the path of renewal.
A significant contribution to this process has been made by the feminist movement, which advocates both the increasing social role of women and the right of women to define themselves as an independent person. However, gender stereotypes still persist in the cultural basis of social reality, and manifest themselves in various areas of social life, albeit in a more veiled form. The article examines three main groups of gender stereotypes, according to which markers and patterns of behavior of men and women have been built for a long time. Their genesis, as well as the factors influencing their strengthening in society, are reflected in numerous sociological studies, which are a special subject of analysis in the framework of this article.

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