The role of media and advocacy in social and political processes
https://doi.org/10.24290/1029-3736-2025-31-4-29-50
Abstract
This article is devoted to understanding the role of the media and propaganda in modern social and political processes. Having outlined the semantic loads of the term “media”, the author of the article go es on to analyze their essence and role in the social and political life of modern societies. At the same time, the author of the article emphasizes the absurdity of the phrase “fourth power” and points out the inadmissibility of its use in relation to the activities of the media and propaganda and their role in society. In his view, the media and propaganda are not an autonomous subject of social and political processes, but serve as an effective tool in the hands of various subjects of social and political life involved in the processes of forming public opinion, social manipulation and social myth-making.
Also in the article, the author analyzes the ideas of a number of modern researchers about a set of tools, methods and technologies used by the media and propaganda in the processes of social myth-making, manipulative influence, as well as other social and political processes, considering it necessary to strengthen control over their activities in the context of ensuring national security and protecting the systems of spiritual and moral values traditional for Russia and the Russian people.
About the Author
E. S. O.
Lomonosov Moscow State University
Russian Federation
Russian Federation
Elishev Sergey O., Doctor of Sociological Sciences, Associate Professor, Professor at the Faculty of Sociology
Leninsky Gory 1-33, Moscow, 119234
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Review
For citations:
O. E.S. The role of media and advocacy in social and political processes. Moscow State University Bulletin. Series 18. Sociology and Political Science. 2025;31(4):29-50. (In Russ.) https://doi.org/10.24290/1029-3736-2025-31-4-29-50
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