SOCIOLOGICAL UNDERSTANDING OF INTERNET: THEORETICAL APPROACHES TO THE NETWORK ANALYSIS

Abstract

Internet studies are carried out by various scientific disciplines and in different research perspectives. Sociological studies of the Internet deal with a new technology, a revolutionary means of mass communication and a social space. There is a set of research difficulties associated with the Internet. Firstly, the high speed and wide spread of Internet technologies’ development. Secondly, the collection and filtration of materials concerning with Internet studies. Lastly, the development of new conceptual categories, which are able to reflect the impact of the Internet development in contemporary world. In that regard the question of the “network” category use is essential. Network is the base of Internet functioning, on the one hand. On the other hand, network is the ground for almost all social interactions in modern society. So such society is called network society. Three theoretical network approaches in the Internet research case are the most relevant: network society theory, social network analysis and actor-network theory. Each of these theoretical approaches contributes to the study of the Internet. They shape various images of interactions between human beings in their entity and dynamics. All these approaches also provide information about the nature of these interactions.