TRADITIONS OF RUSSIAN BUSINESS AND CORPORATE PATRIOTISM

A study of employees’ loyalty to organization is usually associated with the analysis of the organizational culture, its norms, values, rules, which create a peculiar relationships the staff and the organization. In modern Russia there is an interesting symbiosis of the different epochs cultures, determining the personnel loyalty to organizations. The article represents the results of the researches received in the last decade by well-known Western and Russian sociological centers, as well as by some separate Russian sociologists. A significant feature of these studies is that they were conducted solely with the use of quantitative methods and in the format of Western corporate values and Western evaluation tools. The author research demonstrates that the corporate culture of Russian organizations, as well as the personnel loyalty, does not meet many inherent in international practice, evaluation criteria. Russian business culture is usually regarded as being in the process of becoming, to some extent, “underdeveloped” in comparison with the culture that exists in countries with strong capitalist traditions. This is not true. Over 25 years in Russia of market economy development have formed a certain system of values, incorporating values of pre-revolutionary business, ideological orientations of the Soviet era and the values that have been formed in recent years. Low degree of personnel’s loyalty towards the organizations, in this respect, is not a symptom of the cultural underdevelopment, it is a specific cultural trait of the domestic business, which has a quite rational basis and is not a subject to exclusively negative interpretation. This conclusion is based on the results of qualitative and quantitative research, conducted using methods of biographical analysis and content analysis of contemporary business periodicals. These qualitative and quantitative research methods in the analysis of the Russian corporate values determine a deeper look at the staff of the modern Russian organizations. Deeper analysis shows, that people seek to embody in their lives, at work and at home, high principles and ideals. The study of documents and analysis of periodicals testifies the fact that modern “captains of business” and the personnel, overall, are repro- 118 duced skills and values inherent in the previous generations. The most significant values of this kind are the values of the Russian diligence and the predominance of the moral forms of motivation over the material. These data are meaningful for characteristics of modern Russian business culture in general, as well as characteristics of the personnel loyalty to the organization.

corporate culture, business culture, loyalty, commitment of personnel, cultural values, content analysis, motivation, monetary compensation, social research

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