RATING AS A TOOL FOR MEASURING SUCCESS: “PRO” AND “CONTRA”

Modern style of management requires different mechanisms of evaluation. They are very important, the quality measurements of both the social processes and the social management. The measurement process requires the creation of different approaches and techniques. In the modern social management integrated indicators become of the great importance. They are calculated and sounded like ratings and indexes. They are applied to a wide variety of objects – countries, governors, companies, schools, neighborhoods, etс. Often, they determined the prestige and position of an object in a competitive environment. The article examines in detail the positive and negative aspects of building ratings and indexes. The author argues that in modern society emerges the belief in their universal applicability and objectivity. In the majority of ratings are included not only the objective (statistical or similar) figures, but also subjective expert assessments. Many other elements in the methodology of ratings and indexes do not allow to say that they always reflect the real situation. Their main advantage is that they enable to select the best and the worst, and it is fundamentally important for a manager at any level. The process of total “menegerization” determines the popularity of indexes, as they form the basis of efficiency criteria. And it’s the focus on managerial efficiency, that, in fact, dictates the need for continuous assessment of the situation. The author reveals the problems that lie behind the construction of the ratings, and their subsequent use: assessing the quality of the primary data, the equivalence of experts work, etc. Any rating causes a certain reaction: argumentation for and against, discussions about the optimality of the selected parameters and methodology. In the article various approaches and methods of index construction are examined. There are examples of the most interesting ratings and indexes creating by different organizations. The article analyzes the practice of international ratings and indexes, as well as ratings and indexes used to measure areas within the country. As examples, the article discusses the mechanisms for assessment of regional and local authorities, the criteria for evaluation of the region’s image. Based on the comparison of the applicability of different indicators the author’s model is presented. It measures the quality of the work of state and municipal officers. The proposed model includes a variety of criteria and methods for collection of information and is oriented on the ongoing development of the country’s territories.

measuring, ranking, international index, management, image of the region

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