Values and electoral behavior of Russian citizens at presidential elections (2012, 2018): constancy and variability

Based on the empirical data of two sociological studies conducted in accordance with the uniform methodology using the personal questionnaire method in April 2012 and May 2018 (almost immediately after the election of the President of the Russian Federation), the article analyzes the structure of values of Russian urban voters, influencing their attitude to participation in the presidential elections and to the competing candidates. The socio-economic and socio-political conditions in Russia and their influence on the structure of values of urban voters are considered in the article. The article reveals the reasons why the fewer urban voters participated in the elections and a much larger number of them voted for Vladimir Putin when the economic situation of voters deteriorated in 2012 compared to 2018.

The article shows that the structure of values of urban voters remains predominantly “materialistic” (according to Ronald Inglehart). The influence of the value structure of voters on their participation in voting at the presidential election and on the support of a certain candidate is revealed. On the basis of comparing the results of the presidential elections in 2012 and 2018, it is shown that during 6 years the ideological spectrum of candidates has expanded and began to express a wider range of political views on the further development of Russian society and state — from extremely liberal, democratic to extremely conservative, totalitarian, which is essential feature of the modern Russian party and political system. The middle of this spectrum was represented by liberal conservatism of Vladimir Putin, and his support in 2018 reflects a shift in the values of urban voters from the extreme right and the extreme left to the middle, toward liberal conservatism that is becoming inherent in an increasing number of urban voters.

It is revealed that within the framework of the “materialistic” value structure of urban voters, the value of material wealth does not play a significant role when voters choose the future development of Russia. The value of unselfish patriotism and family is in the first place. The difficult political conditions in Russia in 2018 gave the voters patriotism a militant character that was absent in 2012. It united Russian society around Vladimir Putin even more and was the cause of a significant increase in his support from voters. Liberal component of conservatism in the program of Vladimir Putin (the expansion of economic, political, and spiritual freedoms) led to his support from moderately liberal voters. All these factors together predetermined the great success of Vladimir Putin in the presidential elections in Russia in 2018.

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