Promoting special interests of public companies

Abstract

The basis for the analysis of special interests in economic activity is the research of neo-institutional theory, which interprets the phenomenon of lobbying as a process of exchange between the state and business, in the field of competition for influence in decision-making and resource allocation based on the manifestation of differing interests. Competition unfolds in two areas of interaction – the formation of institutional norms that directly determine the economic result of business and for resources for the implementation of investment programs. The features of Russian economic lobbying and new forms of promoting economic interests in government bodies are highlighted. In large companies, lobbying becomes the sphere of specialized GR management, working on issues of strategic and operational interests of companies with representatives of the authorities. It is shown that the activity of GR is modified under the influence of the practice of implementing large projects, embedding business in public administration programs. Collective lobbying in the form of various unions, associations and associations of business structures that are in constant dialogue with the authorities has received significant development and effectiveness in achieving the goals of implementing special sectoral interests. It is determined that the current trend of lobbying is the articulation of special interests of business in strategic areas of economic dynamics, where administrative and financial resources of the state are concentrated. Traditional and new motives of lobbying are moving into the sphere of forming a new investment cycle, strategic national ones. projects, digital development and solutions to environmental problems.