Russian-French dialogue in business: cross-cultural competence (1990-1999)

Abstract

French companies are involved in the management of expatriates to other areas of the world including Russia to supervise production sites with the local workforce. The main motivation for executives to move to Russia is the potential for significant promotion in career and increase their standard of living. Companies in their international development face the challenge of managing the complexity of the human factor use intercultural coaching. This study points to specific character of French and Russian business cultures. This finding allows discussing practical implications for cross-cultural communication for Russian and French managers working together.