Staff values as a factor of duality in modern Russian business culture

The specificity of national business culture is determined by the historical context of its formation, the dominant value system in society, the mentality of residents, the features of managerial culture and organizational behavior. If we highlight the factors of the development of Russian business culture, then the most important of them are religious, geographical, natural and climatic factors. Also the identity and uniqueness of Russian culture are defined by the country’s multinational composition, long traditions of peaceful coexistence of people of different religious and ethnic groups, as well as the special mentality of Russians with the characteristic duality of the so-called “Russian character” (militancy — peace, hard work — laziness, fear of change — revolutionary mood, unity and desire to live in peace with all — isolation and mistrust of “strangers”, collectivity — individualism, caution — the desire to risk, rationality — irrationality etc.).

Duality can be considered as a striking characteristic of modern Russian business culture, successfully combining in itself incongruous — “East” and “West”, reforms and return to socio-cultural “roots”, collectivism and individualism, masculinity and femininity, polyactivity and monoactivity, orientation to preservation of traditions and modernity, “community ethics” and “autonomy ethics” etc. Today, the duality is reinforced by the change of generations of workers, as young people are beginning to play an increasingly active role in the labor market, bringing their own view of the world, their work attitudes and value systems into the work processes and management. The values of staff define both the overall picture of the world and organizational and business culture. In this regard, the article pays special attention to the identification of the influence of values of workers of different ages on their organizational behavior and Russian business culture in general.

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