For citations:

Mamedov A.K., Zhigina O.D. Mask and identity in the information society: from the Jungian persona to digital self-presentation. Moscow State University Bulletin. Series 18. Sociology and Political Science. 2026;32(2):49-63. (In Russ.) https://doi.org/10.24290/1029-3736-2026-32-2-49-63