SOCIAL MECHANISMS AND TECHNOLOGIES OF MANIPULATIVE MANAGEMENT OF THE PERSON

Abstract

The article analyzes the different points of view on individual and social conditioning of the individual exposure to manipulative influences. The special attention paid to broad social context of modern transformations when the increasing stream of the information and the new forms of its giving which literally has fallen upon the person. In last decades it conducts to the “incoherence” of sensations, when the confidence and the fixed standards were replaced by uncertainty, incite to superficial perception of things, to sensation of the feeling immediacy of life and to negation of historical regularities. Authors assert that in such situation activity of the organizations and the separate persons which purpose is influence rendering on people, submission to their specific private interests is especially stirred up. The main element of the manipulative influence is the ability to impose their own solutions of urgent problems or engage in manipulation of networks of people who are predisposed to it. This article analyzes the concepts that explain susceptibility to manipulative influences of congenital mental qualities of the person; discusses the theory of “patterns”, launched by domestic explorer V.V. Krasikov. Authors allocate concrete socially-psychological mechanisms which allow people to be subjected to manipulative management, as well as the proven fact of socially conditioned cultivation conformal thinking in a certain social, economic and political circumstances.