FEATURES OF THE CREATION OF INTERNET-PLATFORMS IN POLITICAL CROWDSOURCING

At the present time there is an increase of public demands on the legitimacy of authority. The most important one is the request to create transparent management and development of elements of direct democracy. The perspective mechanism used by government to meet the public inquiries is new information and communication technologies, in particular, crowdsourcing. This article deals with the phenomenon of political crowdsourcing. The authors try to show the general and substantive rules and contextual principles of buildings of political crowd-sourcing platforms. The first are focused on the involvement of citizens in crowd-sourcing projects, formation of their loyalty to a particular crowdsourcing site and preservation of amount of active working members of crowd platform. During consideration of the substantive rules two types of crowdsourcing platforms were allocated: open and professional. It is shown that for each type of sites have its own characteristics in the formulation of the problems and work with them. Contextual principles are intended for construction special mechanisms for making people’s loyalty to the crowdsourcing projects and involvement into their work, combined with the formation of emotional support and loyalty to the political actors. These results may be achieved through the creation of integrated network platforms in the field of political crowdsourcing and use them as an intellectual and human resources of political actors. As a result, political crawdsourcing platforms should be an important element of image of political actors.

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