The role of the 2018 FIFA World Cup in forming Russia’s image
https://doi.org/10.24290/1029-3736-2020-26-3-106-126
Abstract
This paper is devoted to the study of the role international sporting events in
forming image of state. The goal of research is to study the role of the FIFA World Cup
in forming Russia’s image. The front-end content analysis is used, which is focused on
drawing up the most detailed idea of the information Vow over a certain period in
order to identify meaningful dynamics and is of an applied nature. The physical unit
of content analysis was the article number (release date), and the text publication was
the unit of analysis. Texts for processing were searched in English using a Google search
for the period from May 1, 2018 to August 1, 2018. Ne articles should simultaneously
contain the words “Russia” and “World cup”. In a generalized form, the search query
looked like this: site: [publication site] Russia and World cup. Ne sample population
includes the most popular Google search queries. Articles containing only a summary of
sports indicators were excluded from the texts found, since the research objectives were
satisfied with articles affecting the social, political and economic aspects of the 2018
World Cup. The information priorities of different foreign media are different. For the
American and British media, it is important, in particular, to respect human rights in
Russia, and for the Chinese media, the opportunity to profit from the supply of our own
products. However, after the end of the 2018 FIFA World Cup, negative rhetoric gave
way to positive. Ne results of the study indicate the positive role of the 2018 World Cup
in shaping the image of the Russian state.
About the Author
V. V. Kochetkov
Lomonosov Moscow State University
Russian Federation
Russian Federation
Kochetkov Vladimir V., Doctor of Sociology, Professor of Sociology of International Relations Department
Leninsky Gory 1-33, Moscow, 119234
References
1. Anholt S. Competitive identity: the New Brand management for nations, cities and regions. N.Y., 2007.
2. Anokhin E.V. Imidzh strany: problemy formirovaniya i upravleniya [Image of the country: problems of formation and management] // PSEh. 2014. N 3 (51). P. 214–218 (in Russian).
3. Berendeev M.V. “Obraz” kak ehpistemologicheskaya kategoriya v diskursivnykh praktikakh [Image as an epistemological category in discourse practices] // METOD: Moskovskii ezhegodnik trudov iz obshchestvovedcheskikh distsiplin. 2012. N 3. P. 131–137 (in Russian).
4. Boulding K. Re knowledge in life and society. Ann Arbor, 1956.
5. Byba Yu.V. Imidzh sovremennogo Rossiiskogo gosudarstva: sostoyanie i perspektivy formirovaniya: avtoreferat diss. ... kandidata politicheskikh nauk: 23.00.02 [Image of the modern Russian state: state and prospects of formation]. M., 2008 (in Russian).
6. Davyborets E.N., Kuz’mina O.V., Mefod’eva S.A. Klassiakatsiya tekhnologii imidzha gosudarstva [Classiacation of state image technologies] // Vestnik ZaBGU. 2016. N 05. P. 60–66 (in Russian).
7. Davyborets E.N., Radikov I.V. Rol’ ob’’ektivnykh faktorov v formirovanii imidzha Rossii [Re role of objective factors in shaping the image of Russia] // Vestnik ZaBGU. 2015. N 05 (120). P. 66–74 (in Russian).
8. Dolgova D.A. Vliyanie sporta na mezhdunarodnyi avtoritet gosudarstva [Re incuence of sport on the international authority of the state] // Aktual’nye problemy sovremennykh mezhdunarodnykh otnoshenii. 2017. N 10. P. 129–135 (in Russian).
9. Galumov Eh.A. Mezhdunarodnyi imidzh Rossii: strategiya formirovaniya [Re international image of Russia: formation strategy]. M., 2003 (in Russian).
10. Gamaleeva M. Formirovanie obraza Rossii kak aspekt publichnoi vneshnei politiki [Re formation of the image of Russia as an aspect of public foreign policy]. URL: http://www.advertology.ru/index.php?name=News&ale=article&sid=33457 (accessed: 14.11.2018) (in Russian).
11. Glazatov A.V. Sport vysshikh dostizhenii kak instrument politiki formirovaniya pozitivnogo imidzha gosudarstva: otechestvennyi opyt i perspektivy: avtoreferat diss. ... kandidata politicheskikh nauk: 23.00.02 [Sports of the highest achievements as an instrument of the policy of forming a positive image of the state: domestic experience and prospects]. M., 2017 (in Russian).
12. Graver A.A. Obraz, imidzh i brend strany: ponyatiya i napravleniya issledovaniya [Image and brand of the country: concepts and directions] // Vestn. Tom. gos. un-ta. Filosoaya. Sotsiologiya. Politologiya. 2012. N 3 (19). S. 29–45 (in Russian).
13. Il’in A.B. Ob otsenke vklada predprinimatel’skikh struktur avtosporta v formirovanie privlekatel’nogo imidzha territorii [On the assessment of the contribution of entrepreneurial structures of authorship to the formation of an attractive image of the territory] // MIR (Modernizatsiya. Innovatsii. Razvitie). 2016. N 4 (28). P. 180–184 (in Russian).
14. Imidzh Rossii v informatsionnom obshchestve: materialy nauchnoi konferentsii kafedry rossiiskoi politiki fakul’teta politologii MGU imeni M.V. Lomonosova 10 dekabrya 2010 g. [Image of Russia in the information society] / Pod red. I.A. Vasilenko. M., 2011 (in Russian).
15. Kharbikh S.K. Mezhdunarodnyi imidzh gosudarstva: faktory i kommunikativnaya strategiya formirovaniya: na primere Chili: avtoreferat diss. ... kandidata politicheskikh nauk: 23.00.04 [Re international image of the state: factors and communication strategies of formation on the example of Chile]. M., 2015 (in Russian).
16. Kiselev I.Yu., Smirnova A.G. Obraz gosudarstva kak faktor prinyatiya vneshnepoliticheskikh reshenii [Re image of the state as a factor in the adoption of foreign policy decisions] // Polis. Politicheskie issledovaniya. 2004. N 4. P. 116–125 (in Russian).
17. Krylov S.M. Formirovanie mezhdunarodnogo imidzha gosudarstva [The formation of the international image of the state] // Vologdinskie chteniya. 2006. N 58. P. 48–51 (in Russian).
18. Kuzikova L.Sh., Petrik L.S. Vsemirnaya letnyaya universiada 2013 goda kak faktor formirovaniya imidzha respubliki Tatarstan i razvitiya turizma [World Summer Universiade as a factor in shaping the image of the Republic of Tatarstan] // Nasledie krupnykh sportivnykh sobytii kak faktor sotsial’no-kul’turnogo i ehkonomicheskogo razvitiya regiona. 2013 P. 117–119 (in Russian).
19. Telegina K.I. Ponyatie i struktura imidzha gosudarstva [Re concept and structure of the image of the state] // Tambov: Gramota. 2014. N 12 (50): v 3-kh ch. Ch. II. P. 191–194 (in Russian).
20. Ulitina M.O. Metodologicheskie podkhody k formirovaniyu mezhdunarodnogo imidzha gosudarstva [Methodological approaches to the formation of the international image of the state] // Vestnik MGLU. Obshchestvennye nauki. 2013. N 662. P. 207–222 (in Russian).
21. Vasilenko I.A. Imidzh Rossii: kontseptsiya natsional’nogo brendinga [Image of Russia: the concept of national branding] // Kontury global’nykh transformatsii: politika, ehkonomika, parvo. 2012. N 4 (24). P. 66–78 (in Russian).
22. Vasil’eva O.A. Natsional’nyi brending v kontekste ponyatiya “myagkoi sily” [National branding in the context of sob power] // Natsional’naya assotsiatsiya uchenykh. Pedagogicheskie nauki. 2015. N 6–1(11). P. 103–107 (in Russian).
Review
For citations:
Kochetkov V.V. The role of the 2018 FIFA World Cup in forming Russia’s image. Moscow State University Bulletin. Series 18. Sociology and Political Science. 2020;26(3):106-126. (In Russ.) https://doi.org/10.24290/1029-3736-2020-26-3-106-126
Views:
1636
Email this article 