Deconstruction of cultural space: death of the text
https://doi.org/10.24290/1029-3736-2021-27-3-152-166
Abstract
Starting from the understanding of the “death” of the text as a process of its deconstruction, fragmentation, simplification, when the text becomes a signal instead of a message, we will also consider more modern transformations of its role and system organization, leading to symbolic “death” through complication and transition to hypertext. The reasons for converting the text of a message into a narrative and into a participant in intertextual relations. The final departure to the pragmatic aspect of information exchange in various fields (interpersonal communication, advertising, journalism, didactics). Without death, a ritualized act, with the dominance of network forms of communication, its inclusion in the space of network content is impossible. Now, after the publication of the text, it has by and large only two ways: either it is interpreted and retransmitted in such a way that inevitably leads to the inflation of the content, or it is archived, which is equivalent to a “funeral”. In any of the variants, this is the “death” of the original author’s text, the fate of which we are considering. Speaking of the “death of the text”, we mean the transformation of the very general concept (communicative intention) that defines the functionality of modern textual activity. The leading characteristics of relevant information as a unit of communication are its trigger (motivating) potential and the ability to act as network content (liquidity). The features that characterize the text in the traditional sense: coherence, integrity, i.e. the ability to demonstrate the qualities of the “system”, gradually lose their significance in social practice.
About the Author
A. К. MamedovRussian Federation
Mamedov Agamali K., Doctor of Social Sciences, Professor, Head of the Department of Sociology of Communication Systems, Faculty of sociology
Leninsky Gory 1-33, Moscow, 119234
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Review
For citations:
Mamedov A.К. Deconstruction of cultural space: death of the text. Moscow State University Bulletin. Series 18. Sociology and Political Science. 2021;27(3):152-166. (In Russ.) https://doi.org/10.24290/1029-3736-2021-27-3-152-166