Settings of visual culture of publicity
https://doi.org/10.24290/1029-3736-2022-28-3-220-245
Abstract
The article is devoted to a critical study of the complex of mechanisms for the formation of a visual culture of publicity in order to develop an understanding of the ongoing cognitive changes. Modern visual culture is considered as the main tool for the formation of social reality, the creation of a space-time continuum, i.e. an environment that includes objects of cultural space, which include public persons. The latter are at the same time markers of this environment, conductors of its mentality, reflect its ideology, being its pure forms. From the standpoint of today, the functional roles of participants in the visual culture of publicity are analyzed. The mechanisms of publicity are metaphorically considered as image management settings at the stage of television implementation. Their sociological justifications are proposed as tools for including material about public figures in the communication process. The author’s definition of the subject of research is given.
About the Author
A. K. Mamedov
Lomonosov Moscow State University
Russian Federation
Russian Federation
Mamedov Agamali K., Dr. Sociological Sciences, Head of Department of Sociology of Communication Systems, Faculty of Sociology
Leninskie gory, 1, building 33, Moscow, 119234
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Review
For citations:
Mamedov A.K. Settings of visual culture of publicity. Moscow State University Bulletin. Series 18. Sociology and Political Science. 2022;28(3):220-245. (In Russ.) https://doi.org/10.24290/1029-3736-2022-28-3-220-245
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