Managerial aspects and organizational design of an empirical sociological study

The article deals with organisational and managerial aspects of conducting empirical research. As a rule, the scientific literature places more emphasis on the substantive and semantic achievement of the research goal. The management of a research project is often not covered or separate procedures are listed. And the role of the field supervisor and manager is not distinguished. The importance of research project management is not separately emphasised. A great deal of attention is nowadays paid to project management, where the management of almost any type of work that has to be managed by the team realising it is considered. Therefore, it is important to summarise the available data and show the specifics of field management. It is noted that Russian research companies and individual researchers are selective about the existing international standards on management. Additionally, the data of parameter research and evaluation by performers of their customers are given. The article considers the algorithm and project management of a research (sociological, social, marketing) project. The recommendations on field management published in the fundamental Russian (Soviet) books are considered, as well as the provisions of national and international standards GOST R ISO — 20252:2014 (ISO 20252:2012) and ISO 20252:2019 are given. On the basis of practical developments, typical stages of the project and requirements for their implementation, criteria for assessing the quality of individual types of work and the whole project are given. The given algorithm of research project management includes preparation and signing of the programme (goals, objectives, methods), research tools and its pretest, sample construction, preparation of executors, processing methods, conducting the research itself, field quality assessment, preparation of reporting documentation, financial and time (time) management and general quality analysis of the project.

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