For citations:

Ternovaya L.O., Bagaeva A.V. The evolution of text visualization: from the civilization of inscriptions to the civilization of universal advertising. Moscow State University Bulletin. Series 18. Sociology and Political Science. 2025;31(2):242-261. (In Russ.) https://doi.org/10.24290/1029-3736-2025-31-2-242-261